Welcome 👋

The Future Normal is a unique collaboration two of the world’s best future thinkers – Henry Coutinho-Mason (TrendWatching) and Rohit Bhargava (Non-Obvious Trends). 

What’s the deal here? Each week, we’ll bring you insights into the pioneering startups (and new initiatives from big incumbents) that might appear niche or fantastical today, but will become part of our future normal. 

Be happy. There’s enough sh*t news. Instead, we’re unashamedly celebrating the ideas and people making our world better, greener, safer, fairer and more harmonious. We'll leave the fear-mongering to others, thanks.

What next? If you want to fully immerse yourself in optimistic yet actionable thinking about the future, then we’d love for you to buy the book.

Alternatively, do get in touch if you’d like to discuss a bespoke session exploring the most relevant themes and opportunities for your organization.