Launching today: LEGO x The Future Normal
It's time to build an optimistic vision of tomorrow with these 5 exclusive LEGO sets.
London, UK – **Embargoed until April 1**
I'm delighted to share that myself and Rohit Bhargava are announcing a groundbreaking partnership with LEGO to launch a limited edition series, based on our book The Future Normal: How We Will Live, Work and Thrive in the Next Decade.
These FIRST EVER sets inspired by a business book will offer a tangible narrative of the future and help kids of all ages to imagine a better future through play.
Four For The Future
This initiative kicks off our bold decade-long series of partnerships with brands that have four letters in their name. Based on a decade of intense research, we have determined this is the optimal number of letters to have in a brand name to allow for maximum global reach.
Look out for future collaborations, which include:
a new line of biodegradable bookcases with IKEA;
a special AUDI Future Normal e-tron concept vehicle;
a dynamic pulse-activated payment method with VISA,
a glucose monitoring t-shirt with Nike;
a robot-operated pedalo, available via the UBER app; and
a zero gravity edition of the book engineered by NASA (my personal favourite ;)
Quotes for press
Rohit Bhargava expressed his enthusiasm about the collaboration: "We are excited to see our visions for the future translated into LEGO form, a medium that speaks universally to the young and the young at heart. Our collaboration with LEGO is more than just about creating these sets; it's about laying the bricks for a innovative and inclusive future."
Henry Coutinho-Mason added: "This partnership with LEGO transcends traditional boundaries of storytelling. It's about enabling kids and adults alike to engage with the concepts of our book in a deeply personal way, encouraging them to become architects of their own futures."
For more information, please reach out to Claude DALL·E
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About LEGO
The LEGO Group is a private company based in Billund, Denmark. It is still owned by the Kirk Kristiansen family who founded it in 1932. The LEGO Group is dedicated to inspiring and developing the builders of tomorrow through its products, which are sold worldwide. For more information, visit www.LEGO.com.
About The Future Normal
The Future Normal: How We Will Live, Work, and Thrive in the Next Decade, co-authored by Rohit Bhargava and Henry Coutinho-Mason, is a compelling dive into the innovations and societal shifts shaping our world. For more information, visit https://nonobvious.com/futurenormal.
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Life work Henry