Launching a new book project: The Future Normal
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Welcome to The Future Normal
A new pop-up weekly newsletter, from Henry Coutinho-Mason (TrendWatching) & Rohit Bhargava (Non-Obvious Trends) 💪
Hi
We're delighted to share an exciting new book project with you! The Future Normal will be published next year, but this is where the action is, right now.
Think of this as an experiment: this is where the book will be written, in public. Our not-so-secret masterplan? Over the coming months we’ll build a community of passionate instigators (you!). And we want to channel your contributions in order to inspire 1,000s of positive Future Normal initiatives, globally!
What’s the deal? Every week, we’ll dive into an emerging idea. We’ll highlight pioneering startups and new initiatives from big incumbents. Many will appear niche or fantastical today, but we’ll explain why they are worth watching, how they will reshape expectations, and how they will be central to The Future Normal.
Crucially, this isn’t just indulgent future-gazing: every edition will bring you practical implications and actionable opportunities that you can run with, today.
One final introductory note. Strap in. This newsletter will have a relentlessly positive outlook. You’ve had more than enough sh*t news recently. Instead, we’re unashamedly celebrating the ideas and people making our world greener, safer, fairer and more harmonious. We'll leave the fear-mongering to others, thanks.
Tell me more...
Who are Henry and Rohit? Where's this heading?
Masters of the futurist power pose 😂
The ‘we’ referred to above is Henry Mason* and Rohit Bhargava.
For the last decade we’ve run two of the most successful trend consultancies: TrendWatching and the Non-Obvious Company. You'll have crossed paths with one of us during this time, which is why you're getting this email.
Now, at this critical moment, we’re joining forces and inviting you to join us as we explore where things are headed in this new group, where we'll be sharing previews of the book content and more. But if you don’t want to join us on this journey, we get it. No hard feelings!
Click here and you’ll be removed from this popup Future Normal book community experiment (don’t worry, you’ll still continue to receive your existing TrendWatching and Non-Obvious subscriptions).
* Well, technically now it’s Henry Coutinho-Mason...no flights means finally getting round to updating my passport, only 7 years after getting married! 😅
But if you’re on board then welcome, and thanks for your attention!
The first ‘real’ edition will be published next week on November 2, and will dive into The Future Normal: Certified Media. What if we could trust the information we encounter online?
See you then!
Henry & Rohit